Artwork
Artwork Specs
The quality of artwork to be reproduced determines
the quality of the decals produced. If the artwork provided is unsuitable
or is in need of modification to improve the quality of the decal produced,
an art charge will be applied.
Art charges apply depending on the art submitted for reproduction. If
camera-ready artwork is provided there will be no additional art charges.
If film positives are provided and no additional adjustments are necessary,
there will be no additional art charges.
Minimum Line Weights
The recommended line weights for a white substrate
is .5 points or greater. For a dark substrate the weight should be .75
points or greater.
Half-Tones
An image is considered to have half-tones if any
gradations (i.e. from light to dark or vice-versa) or small dots are
present. Please call (562) 434-2711 for additional requirements.
Camera Ready
Camera-ready art is described as follows: Artwork
that is ready to be placed on the camera where only size might need
adjustment is considered camera-ready. Anything appearing on the artwork
should be expected to be on the decals. Therefore artwork should be
clean, unfolded, wrinkle, tape, and staple-free. If printing artwork
from a computer file, please use a high resolution laser printer. The
image should be printed in black toner and on white paper.
Multi Color Seps
Artwork is considered separated when each color of
the image is "separated" onto a separate piece of paper or
film. Each separated color must appear in black and should be labeled
accordingly. If printing separations from a computer file, please use
a high resolution laser printer. The separations should be printed in
black toner and on white paper. Overlapping of colors should be avoided
except when trapping is required. Trapping is suggested in order to
ensure good registration. Trapping varies from design to design. It
is recommended that the trapping be between .5 and 1.0 points.
Typesetting
There are thousands of fonts (typestyles) available.
Here at Art Decal we have a very extensive font list. If a particular
style is required please provide us with a name and a hard copy and
we will match it as close as possible.
Providing Film Work
Please provide film negatives emulsion-side down
and at 100% of the size to be printed. If there are to be any half-tones,
please call (562) 434-2711 for additional requirements.
Four Color Process
Our four color process is available for ceramic decoration
on white substrates. Please call us at (562) 434-2711 for specifications.
Separations must be provided by Art Decal.
PMS Color Matching
The nature of ceramics and glassware limits our color
palette. Firing conditions and glaze may vary the final color of the
decal. Please indicate an approximate PMS color and we will do our best
to match it. Additional charges may apply on PMS color matching.
E-mail
Art Decal has state-of-the-art computer equipment
and welcomes electronic files. We are MAC-based and recommend your files
be in any of the following applications: Adobe Illustartor, Photoshop,
or Freehand. If working on a PC, please save your files in any of the
MAC formats listed. When using fonts as part of your design, please
convert them to outlines. Artwork resolution should not fall below 300
dots per inch.
